August 15, 2004 1PM PST

Yet Another Redesign. mezzoblue v5 goes live.

Why yet another redesign so soon?

Because fixing problems with an existing design is work, and this site is a break from work.

Because I was weary of looking at what was here before.

Because nothing beats the satisfaction of having done work good enough that you keep sneaking peeks throughout the day, when you’re supposed to be on other projects.

Because despite it being summer, some are stuck indoors anyway.

Because itches deserve scratching.

Because sometimes you win, and sometimes you lose.

Because the subtle details are overlooked if the first impression doesn’t resonate.

Because brand is important, and change is resisted.

Because Jupiter aligns with Mars.

But mostly, this one’s for me.